The surge in demand for interior and exterior paints and use of plastic across various end-use industries drive the global Lithopone market. Lithopone white pigment is used in paints and coating systems that find applications in residential and industrial landscapes. Hence, as the construction & building sector flourishes, the demand for building and architectural materials such as paints and coatings will increase. This trend is conducive for the Lithopone market growth. In addition, white plastic materials are increasingly being used in consumer products. Developments in plastic forming technology is anticipated to indirectly boost plastic production, thus, increasing the demand for white pigments during the forecast period.

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Some food products will include titanium dioxide on their nutrition label. But again, it can be hard to tell for those who don't list the ingredient. 

Some people have concerns about the safety of titanium dioxide because of reports linking it to cancer.

Now imagine the delicate skin on your face, on your children’s arms & legs. Each day un-knowingly, thinking we are doing the right thing, we slather them up with titanium dioxide in the form of sunscreen & send them out into the sun, all the while never knowing that once exposed to light titanium dioxide creates free radicals that are strong enough to damage steel roofing panels!!

French researchers studied how and where E171 nanoparticles enter the bloodstream, first studying the route through pigs and then in vitro with human buccal cells, for a 2023 study published in the journal Nanotoxicology. The research showed that the nanoparticles absorbed quickly through the mouth and then into the bloodstream, before damaging DNA and hindering cell regeneration.

While the FDA maintains that the regulated use of titanium dioxide is safe, the European Food Safety Authority and some other experts warn of potential, serious health risks.

Lithopone was developed in the 1870s as a substitute for lead carbonate (lead white), to overcome its drawbacks of toxicity and poor weathering resistance. Within a few years, titanium dioxide displaced lithopone to become the white pigment (PW6) par excellence in the industry and the world’s best-selling inorganic pigment. However, titanium is a product whose price is subject to large price variations due to product availability. These price increases affect the competitiveness of finished products, and so the search for an alternative to titanium dioxide has generated a variety of possibilities to optimise its use. 

Finally, it's important to consider the global trends impacting the pigment industry as a whole. Environmental regulations, technological advancements, and sustainable practices are increasingly becoming part of the conversation. Suppliers that prioritize eco-friendly production methods or offer biodegradable alternatives may appeal to buyers willing to pay a higher price for sustainably sourced materials.

This article was written by Kamilah Guiden and reviewed by Megan Meyer, PhD.

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