High Scattering Power TiO2 DongFang R5566
Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.

Titanium dioxide is typically micronized and coated for use in cosmetics products. The micronizing makes this somewhat heavy-feeling ingredient easier to spread on skin, plus a bit more cosmetically elegant. Micronized titanium dioxide is much more stable and can provide better sun protection than non-micronized titanium dioxide.


In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.
Titanium dioxide prices climbed significantly in the European region during Q2 2021, owing to strong demand from the downstream sector. Major global suppliers indicated that they have seen a surge in its demand for primarily from Europe and Asia, despite a global supply constraint. Furthermore, a global player raised titanium dioxide costs in Europe by 200 USD /MT this quarter, effective Q3 2021.
Scrap zinc or concentrated zinc ores are dissolved in sulfuric acid, the solution is purified and the two solutions are reacted. A heavy mixed precipitate results that is 28 to 30% zinc sulfide and 72 to 70% barium sulfate.
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Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

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Most notably, a European Food Safety Authority safety assessment published in May 2021 pointed to genotoxicity concerns, as suggested by previous research. Genotoxicity is the ability of chemicals to damage genetic information such as DNA, which may lead to cancer.
In a lawsuit filed last week, a consumer alleged that Skittles were unfit for human consumption because the rainbow candy contained a known toxin – an artificial color additive called titanium dioxide.