Lithopone is a white pigment that is commonly used in a variety of industries, including the paint, plastic, and rubber industries. With 30% of the world's lithopone factories located in China, the country plays a significant role in the production and supply of this important chemical compound.

Additionally, the construction sector benefits from MBR9668’s properties. Architectural coatings that incorporate this advanced titanium dioxide ensure enhanced resistance to UV degradation, meaning buildings can maintain their visual appeal and structural integrity longer than those using inferior materials. The superior performance against fungal and algal growth in exterior paints is another advantage, making MBR9668 an attractive option for developers concerned about the maintenance and lifespan of their structures.

Most notably, a European Food Safety Authority safety assessment published in May 2021 pointed to genotoxicity concerns, as suggested by previous research. Genotoxicity is the ability of chemicals to damage genetic information such as DNA, which may lead to cancer.

Titanium dioxide has similar uses in non-food products. It is used in sunscreen as effective protection against UVA/UVB rays from the sun, which creates a physical barrier between the sun’s rays and the skin. It’s also used to whiten paint, paper, plastic, ink, rubber, and cosmetics.

Zhu et al. were the first to provide evidence that TiO₂ NPs (21 nm) can transfer from daphnia to zebrafish by dietary exposure. Hence, dietary intake could be a major route of exposure to NPs for high trophic level aquatic organisms. Ecological research should therefore focus, not only on the concentration of NPs in the environment, but also on its bioconcentration, bioaccumulation and biomagnification. In addition it has been shown that TiO₂ NPs can increase accumulation of other environmental toxicants: enhanced accumulation of cadmium (Cd) and arsenic (As) was found in carp in the presence of TiO₂ NPs. The strong adsorption capacity for Cd and As was explained by the large specific surface area and strong electrostatic attraction of TiO₂ NPs that contribute to facilitated transport into different organs.

Some people have concerns about the safety of titanium dioxide because of reports linking it to cancer.