We use titanium dioxide as a colourant in some home care products, including in laundry detergents, dishwasher tablets and toilet blocks.
- Apart from its coloring properties, Anatase Titanium Dioxide also acts as an anti-caking agent. In powdered or granulated products, it prevents clumping by keeping the individual particles separated. This ensures that the product flows freely and maintains its quality during storage and transportation. For example, in icing sugar or powdered milk, the addition of food-grade titanium dioxide helps to keep the product free-flowing and easy to use.
- China, as a global manufacturing hub, plays a significant role in the production and pricing of various industrial materials, including lithopone pigments. Lithopone, a versatile white pigment, is widely used in industries like coatings, plastics, printing inks, and paper due to its excellent whiteness, opacity, and cost-effectiveness. It is a combination of zinc sulfide and barium sulfate, offering a cost-efficient alternative to titanium dioxide.
In addition to sunscreen, titanium IV oxide is also used in the production of paints. Titanium dioxide is a popular pigment in the paint industry because of its brightness and opacity. It provides excellent coverage and durability, making it an ideal choice for exterior and interior paints. Titanium dioxide is often used in white paints, but it can also be used to create a wide range of colors by mixing it with other pigments.
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(help)How to Avoid It
Not everyone agrees, though. The European Commission banned titanium dioxide as a food additive in the European Union in 2022.
Titanium dioxide has a number of unique characteristics that make it ideally suited to many different applications.


That being said, most experts tell us that these potential health risks shouldn’t trouble us, because titanium dioxide has been used in the market for decades, and no adverse reactions have been reported by users. The bottom line is that when used correctly, titanium dioxide should be a safe ingredient that’s safe for all skin types, every day
Therefore, today, they only recommend limiting titanium dioxide inhalation in industries with high dust exposure, such as paper production (11).
The FDA continues to allow for the safe use of titanium dioxide as a color additive in foods generally according to the specifications and conditions, including that the quantity of titanium dioxide does not exceed 1% by weight of the food, the FDA said in a statement to USA TODAY.
Fig. 7. Lipid peroxidation measured on samples of MSSA with: A) 0.2 mg/mL P25TiO2NPs; B) 0.02 mg/mL P25TiO2NPs; C) 0.2 mg/mL VitaminB2@P25TiO2NPs; D) VitaminB2@P25TiO2NPs 0.02 mg/mL after 3 h of irradiation (red) and 6 h (blue). MDA could not be detected after 6 h of irradiation in a sample with P25TiO2NPs. Error bars are too small to be seen in graphic and p < 0.05 between C-D and A-B.
When choosing lithopone, you must choose a good brand and pay attention to its production date. Some people just don’t pay attention to this aspect and often pursue cheap prices. As a result, they buy products that are close to their expiration date and have not been stored for long. It is no longer usable. This is very important.
Where does titanium dioxide come from?
This cytotoxic effect was also reported before; i.e. Natarajan et al. conducted an experiment that found a strong oxidative stress, morphological changes in mitochondria and substantial loss in the fusion of primary hepatocytes exposed to P25TiO2NPs [52].
What's the deal with titanium dioxide?
A dense, white, opaque pigment composed of a mixture of Zinc sulfide (30%) and Barium sulfate (70%) with trace amounts of Zinc oxide. Lithopone, first produced in 1874, was called Orr's white. The mixture of the two components is so intimate that it is hard to distinguish microscopically. Lithopone is an inert, transparent pigment which is often used as a filler or as a base for lake pigments. Lithopone was widely used in house paints in the first half of the 20th century. It was also used for some artist grounds, inks and as a filler in Paper, Leather, and Linoleum. Now lithopone has mostly been replaced by Titanium dioxide.
Price Dynamics. The Titanium Dioxide price in United States decreased during December 2018 to 2,770 USD per metric ton, which represents a decline of 7% compared to the previous month’s value. On a year-over-year basis, Titanium Dioxide prices in United States remained constant . Meanwhile, in Germany, the average price of Titanium Dioxide amounted to 3,720 USD per metric ton, from 3,460 USD per metric ton one year earlier. On a month-over-month basis, the Titanium Dioxide price in Germany is 11% higher than the price one month before.


Understanding Anatase Titanium Dioxide

