if you compare the levels—which went as high as 50,000 milligrams/killigrams per day— to what humans are actually exposed to, we're talking orders of magnitude. It was a huge amount, Norbert Kaminski, PhD, a professor of pharmacology & toxicology and director of the Center for Research on Ingredient Safety at Michigan State University told Health.

Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

Titanium dioxide (TiO₂) is by far the most suited white pigment to obtain whiteness and hiding power in coatings, inks and plastics. This is because it has an extremely high refractive index and it does not absorb visible light. TiO₂ is also readily available as particles with the right size (d ≈ 280 nm) and the right shape (more or less spherical) as well as with a variety of post-treatments.

However, the pigment is expensive, especially when the volume prices of systems are used. And, there always remains a need to develop a full-proof strategy to obtain the best results in terms of cost/performance ratio, scattering efficiency, dispersion… while using it in coating formulations. Are you searching for the same?

Explore the detailed knowledge of TiO₂ pigment, its scattering efficiency, optimization, selection, etc. to achieve the best possible white color strength and hiding power in your formulations.

How pure TiO2 is extracted from titanium-containing molecules depends on the composition of the original mineral ores or feedstock. Two methods are used to manufacture pure TiO₂: a sulphate process and a chloride process.