However, the market could not sustain these high prices and strived for equilibrium, causing the prices to fall. Further, after the complete removal of restrictions, the factories churned out products at a much faster pace than the market offtakes. Hence, the manufacturers reduced their quotations to maintain positive product movement in the market. The spot prices of titanium dioxide averaged around 2264 USD/MT in June’23 in the Chinese market.
It's also worth noting that even prior to the EU decision, France had already outlawed titanium dioxide in food back in January 2020.
Tinting(contrast to the sample)
Titanium dioxide is widely used as a color-enhancer in cosmetic and over-the-counter products like lipsticks, sunscreens, toothpaste, creams, and powders. It’s usually found as nano-titanium dioxide, which is much smaller than the food-grade version (7Trusted Source).

best rutile titanium dioxide tio2 supplier.
The major applications studied in the report include paints & coatings, plastics, printing inks, paper & pulps, rubber, leather, linoleum, and others. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA. Presently, Asia-Pacific accounts for the largest share of the market, followed by North America and Europe.

Lithopone, an alternative to titanium dioxide
Food safety experts in the European Union (EU) have recently updated their safety assessment of TiO2 as a food additive. In Europe, TiO2 is referred to as E171, in accordance with European labelling requirements for food additives. The EU expert panel took into account toxicity studies of TiO2 nanoparticles, which to this point had not been considered relevant to the safety assessment of TiO2 as a food additive.
Comparisons
better
Titanium dioxide can form several different shapes, which have different properties. Some shapes can be converted to nanomaterials. Micronized TiO2 (also called “nano” or “nanoparticles”) was introduced in the early 1990s. Nanotechnology and micronization both refer to the practice of creating very small particles sizes of a given material. “Nanoparticles” usually refers to particles smaller than 100 nanometers; a nanometer is 1/1 billionth of a meter. At these small sizes, and at low concentrations, titanium dioxide appears transparent, allowing for effective sunscreens that do not appear white.


Australia and New Zealand review of TiO2
6.0-8.0
The US and Canada, however, approve the use of titanium dioxide as a food additive. Canada's recent review of titanium dioxide reconfirmed its safety and pointed out that many of the toxicity studies the EU reviewed were not relevant to the safety of titanium dioxide as a food ingredient, and that the ban is based on an abundance of caution and uncertainty.
Still, in 2016 Skittles publicly declared it would get rid of the chemical compound in its products, according to a press release at the time from the Center for Food Safety, which called the substance harmful and potentially poisonous. But the ingredient remains, according to the lawsuit, which alleges the candy company is misleading consumers by not having eliminated titanium dioxide.