Still, in 2016 Skittles publicly declared it would get rid of the chemical compound in its products, according to a press release at the time from the Center for Food Safety, which called the substance harmful and potentially poisonous. But the ingredient remains, according to the lawsuit, which alleges the candy company is misleading consumers by not having eliminated titanium dioxide.

The evidence also suggests that the toxicity of TiO₂ particles may be reduced when eaten as part of the diet. This is because proteins and other molecules in a person's diet can bind to the TiO₂ particles. This binding alters the physical and chemical properties of the particles, which influences how they interact with cells, tissues and organs.

It offers several advantages in various applications. Its excellent opacity and brightness make it a popular choice in the production of paints, coatings, and printing inks, providing a cost-effective alternative to titanium dioxide. Lithopone's chemical stability enhances its durability in outdoor environments, making it suitable for outdoor coatings. Additionally, its low reactivity and compatibility with other pigments contribute to its versatility. Beyond coatings, lithopone finds utility in plastics, rubber, and paper industries. Overall, its multifaceted advantages and broad applications underscore this compound's significance in diverse industrial sectors.

In cosmetics, titanium dioxide’s properties enhance coloration and can help protect skin from damaging UVA and UVB rays.